What problems do you think you solve for clients? Right now you might be thinking, “I know what problems I solve.” Whatever the list of problems you solve, would your clients have the same answer? Have you asked?
In sales, it’s easy to get wrapped up in the emotion of the moment or the day. It’s easy to take rejection personally, to let your identity take a hit when someone doesn’t want to meet with you or return your phone call. It’s very natural.
If you’re like me, some days you feel like you’re losing. Like you’re failing. You’ve made dozens of prospecting calls, and you’ve been rejected every time. Like nobody wants to meet with you, nobody wants to buy from you, and you’re starting to wonder what in the heck you’re doing wrong.
The sales profession is a battle: a battle of will and spirit. Every day we wake up and face challenges unique to our chosen profession - we can’t control other people’s decisions, and yet our paychecks depend on them. It’s easy to become gripped by fear and worry, and paralyzed by the sheer size of our daily challenges.
Do you sometimes wish selling was easier? Do you ever wish your prospects would just stop resisting and let you help them like you know you can .. and like you’ve done so many times in the past?